Here at Macmillan Media, we understand that when applying Online Marketing strategies, all the figures and terminology can be confusing and hard to interpret. Through our experience with Analytics we can accurately interpret this data for you, giving you valuable insights on how an individual campaign or your full online presence is operating.

 

Analytics also gives us the ability to alter and adjust any odds and ends on a campaign, having the insight into how a campaign is running as its running is invaluable. With traditional media, typically you would have to wait until a campaign has run it’s course before getting accurate figures, but with analytics on a digital platform the figures are accurate and available, from beginning until campaign completion.